# White label LLM API under your own brand

LLM API White Label lets you sell an LLM gateway under your brand, domain and prices. You get our routing platform and all 396 models, with model policies, per-customer limits and monitoring. A launch typically takes a few weeks.

Updated: 2026-10-19
Canonical: https://llmapi.ai/white-label/

**White label at a glance**

- Models: 396 from 34 labs
- Providers: 37+
- Launch: Typically a few weeks

## What you get

- **Your brand and domain**: Dashboard, API endpoint and invoices on your domain with your logo.
- **Your pricing**: Set customer prices per model and keep the margin.
- **Routing and fallbacks**: Routing across 37+ providers, with automatic fallbacks and caching.
- **Controls**: Model policies, per-customer limits, budgets and monitoring.

## How a launch works

A launch typically takes a few weeks.

- **Your domain and branding**: We set up the dashboard, API endpoint and invoices on your domain, with your logo.
- **Your models and prices**: You choose the models your customers see and their prices. We set them up with your limits.
- **Your customers**: You onboard your customers. They keep the OpenAI SDK and point it at your endpoint.

## Your customers keep the OpenAI SDK

Your endpoint is OpenAI-compatible, so customers integrate with two lines of configuration.

```python
from openai import OpenAI

client = OpenAI(
    base_url="https://api.your-domain.com/v1",
    api_key="YOUR_CUSTOMER_KEY",
)
```

```ts
import OpenAI from 'openai';

const client = new OpenAI({
  baseURL: 'https://api.your-domain.com/v1',
  apiKey: 'YOUR_CUSTOMER_KEY',
});
```

```bash
curl https://api.your-domain.com/v1/models \
  -H "Authorization: Bearer YOUR_CUSTOMER_KEY"
```

## Security and compliance

LLM API is SOC 2 compliant, ISO 27001 certified, and compliant with GDPR and CCPA.

SOC 2 compliant, ISO 27001 certified, GDPR compliant, CCPA compliant: [Security and compliance](https://llmapi.ai/dpa/).

## Frequently asked questions

**Q: What is a white-label LLM API?**

A: It is an LLM gateway you sell under your own brand. It runs on LLM API's routing platform and models, with your domain, prices and customers.

**Q: How long does a white-label launch take?**

A: Typically a few weeks. We set up your domain, branding, model list, prices and limits. Then you onboard your customers.

**Q: Can I set my own prices?**

A: Yes. You set the prices your customers pay and keep the margin between your price and your LLM API cost.

**Q: Which models are included?**

A: The full catalog: 396 models from 34 labs. You choose which ones your customers see.

Next step: [Talk to sales](https://meetings.hubspot.com/julia-andriienko/llmapi)